With over 25 years of experience across the corporate landscape, Pedro has built a solid track record in leading complex projects, operational efficiency, and business strategy in Latin America. Having operated on the front lines of four of the continent's largest corporate mergers, including landmark transformations at LATAM Airlines and Banco Itaú, he specializes in executing operational restructuring and continuous improvement initiatives grounded in Lean methodology, driving substantial turnarounds focused on EBITDA expansion and revenue retention. At BR SHOPPER, he serves as the analytical and market intelligence engine, turning field findings and collected data into high-performance action plans for management, C-level executives, founders, and advisory boards across client organizations.